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If you are serious about having an online business and financial freedom then you cannot afford to ignore the importance of your auto responder. In this article I am going to take you through the five most important points so that you can decide if auto responders are something you need to move forward with your business.
Firstly, auto responders allow you to pre-load messages to your list. This is important because it gives you an opportunity to build trust with your subscribers on a regular basis. You see, not everyone is going to make a purchase on the first visit to your site therefore you need to give some information about who you are and what you are about. This is why we all need to give and show our subscribers that we are real people and in order for them to trust us we must first generate some interest in us instead of constantly trying to hard sell any and everything we sell.
If your main concern is just sales with auto responders then you need to get away from that! You see, Your auto responder should be used to build their trust and create a connection with people on a regular basis. In order to get people to get really excited about you it is important that you relate to people on a more personal level. Therefore, when you send out messages this can be as simple as writing a one or two sentence short message with a welcome message, this will be personalised so that it doesn’t seem like a commercial. You see, people will talk to people as if they are family and I believe writing from that idance is one of the best ways to build this trust.
So, stop worrying about selling and start thinking about how to transfer your visitors into subscribers. Remember, people want to know who you are, why they should listen to you and trust you. They want to believe that you are a real person and not just a list of email addresses.
Now, let’s take a look at the five most important parts of an auto responder. If all five aspects are spot on then you’re ready to start using.
The first part is the messages in your auto responder. You wouldn’t believe how many emails I get everyday from people trying to sell me on the latest greatest tool, product etc and I delete every single one with no questions as to why I should even bother opening the emails, I don’t even open my spam filter and for this reason, auto responders are very important because they show your clients your personality in a subtle and professional way. You need to be yourself and talk as if someone actually just called your number. The more personal and the more natural you made your messages look the better your response rate will be.
The second important aspect of your auto responder is the presentation. If you didn’t put your subscribers first and every other company out their on the internet along with everything and their similar products and services then you are throwing money away. You as an internet marketeer should understand that your subscribers do not care about your achievements, you are on the internet for more than spend time with the family. They are “DataFeed” customers and they want you to be in front of them everyday instead of in front of a computer screen so your messages almost seem to follow on from that. Keep it short as your “sales pitch” wont be long –
The “Sender Name” is actually an email address that correctly arrived at it’s postal address. You can use a different “Sender Name” each time you send out you message whether it is an e-mail or a message from your mailing list. This will save you a lot of time when you start to get certain emails going out to the “DataFeed” list. The minute I realised that I had another email from a different “Sender Name” I was becoming excited, I thought this could be a great opportunity to start promoting my business.
stereo Messages filters your Bi-�lesters and sends your messages out directly to your subscribers. No need to create an e-mail address in the first place. You can also send messages via the phone to your subscribers.
Make sure you reply to all your subscribers as many companies hide behind an e-mail address and when you reply to them the delete all your e-mails instantly due to mailbox monitoring.
These two auto responder companies for the most part just charge around £15 per month and if you have a couple of lists then this is a lot for you to pay for a service. If you don’t have a lot of subscribers then, again, it’s OK to go down this route. I just always like to add my subscribers to my own email marketing system’s email address as it allows you to see details of how many people have opted in to get messages and you can mass mail them as well.
You can also get your own E-mail Marketing system developed by our best experts.